Selected work
Ideas made useful.
Editorial systems, campaigns and digital experiences shaped around the decision a person actually needs to make.
01
180by2 editorial library
57 published articles turning emerging technology into useful buying guidance and commercial content.
→ 02Black November campaign
A month-long email, WhatsApp, content and landing-page system that produced approximately US$5,309 (R87.7K, converted at R16.52/US$1) in the core sales window.
→ 03RayNeo Air buying experience
A narrative-led comparison page with interactive device compatibility guidance.
→ 04Meta AI Glasses page
Research, structure, build direction and QA for a live commerce experience.
→ 05180by2 product finder quiz
A Shopify review build that turns customer needs into a branching quiz and relevant product recommendations.
→ 06Creative practice
Music, illustration and social design: the archive behind my sense of rhythm and emotional clarity.
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