Editorial archive
Technical, without losing the human.
Buyer guides, comparisons, reviews and cultural stories for emerging technology. Written to answer the question beneath the search query.
Commercial proof
Traffic is useful. Decisions are better.
My Ray-Ban Meta capabilities guide produced 18 checkouts from 3,431 organic sessions over twelve months, roughly fourteen times the conversion rate of a higher-traffic guide in the same product line.
Ray-Ban Meta Smart Glasses: Capabilities Walkthrough
The clearest example of editorial work functioning as buying infrastructure.
↗Published work
Selected 180by2 archive
Nineteen representative pieces are shown here from 57 articles published for 180by2. Filter the selection by the job each article needed to do.
Aug 2026How-to guideEvery Insta360 X6 Shooting Mode Explained↗
Aug 2026Review roundupWhat's The Internet Saying About the Insta360 X6↗
Aug 2026AI feature guideTurn Your GO Ultra Into an AI Assistant With Eyes↗
Jul 2026AccessibilityHow Ray-Ban Meta Glasses Are Helping Blind and Low-Vision South Africans↗
Jun 2026Product roundupNew Insta360 Accessories for Your X5, Ace Pro 2 and Phone↗
Jan 2026Thought leadershipHow Smart Glasses Are Expanding Accessibility↗
Dec 2025ComparisonAntigravity A1 vs. Regular Drones: Is It Worth the Hype?↗
Nov 2025ComparisonEven G2 vs Meta Ray-Ban Display: Which Should You Buy?↗
Nov 2025Product launchA True Vision Pro Rival? Galaxy XR Available for Order↗
Sep 2025AnnouncementMeet the Newest Ray-Ban and Oakley Meta AI Glasses↗
Sep 2025Buyer guideInsta360 X5 Buyer's Guide, South Africa↗
Sep 2025How-to guideMeta AI in South Africa: What's New, How to Use It and Where to Get It↗
Aug 2025Pricing guideHow Much Is an Action Camera in South Africa?↗
Aug 2025Pricing guideHow Much Is a 360 Camera in South Africa?↗
Aug 2025ComparisonWhy You Should Get the Quest 3S Instead of a Meta Quest 2↗
May 2025ComparisonInsta360 X5 or Ace Pro 2?↗
Nov 2024CultureThe Evolution of Black Friday↗
Nov 2023CultureCelebrating Singles Day and South Africa's Independent Spirit↗
Oct 2022VR reviewMeta Quest 2, Reviewed by a First-Time VR User↗
Earlier work
Client, culture and magazine archives
Work from the years before 180by2. Some links open folders or PDF collections containing several pieces.
2021FreelanceSelected Upwork writing↗
2021CopywritingSales letters↗
ArchiveClient workSelected work for JDI↗
2021CultureRADRPlus: Ayanfe = Alignment↗
2019ProfileAdemola: A Story of Being an Individual↗
2019ProfileThe Boy “Ox”↗
2017CultureSummer Fiesta ’17: LagosPunk in Full Force↗
ArchiveEssayThe Polymath: Create . Gen Y↗
ArchiveEssayThe Assault: Create . Gen Y↗
Dec 2017MagazineToday’s Woman articles: December 2017↗
Jan–Feb 2018MagazineToday’s Woman articles: January/February 2018↗
Mar 2018MagazineToday’s Woman articles: March 2018↗
Apr–May 2018MagazineToday’s Woman articles: April/May 2018↗
Jun 2018MagazineToday’s Woman articles: June 2018↗